The role of AI in Pharma distribution companies

Pharmaceutical distribution companies are moving towards implementing artificial intelligence (AI) to gain efficiency. Now, in 2021, AI can provide pharmacy sales activities, competitor prices and their margins, sociodemographic information, location, etc.

Unlike other technologies, AI helps to better understand the characteristics of each pharmacy.

AI would help distribution companies to evolve from marketing with personalisation to hyper personalisation. Now these companies would also more succinctly be able to target specific physicians based on geography, patients, and prescribing behaviour or personal behaviour.

Traditional promotional campaigns are now obsolete. For example, we can find out the geographical development of common diseases such as influenza and its future evolution. This is important because it allows you to regulate stocks and focus the points of sale.

Through AI and machine learning solutions, distribution companies can go further to offer the best prices and services to their customers.

Francesc Arcas Ruscalleda