Distribution
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Blockchain improves drug supply chain security
In recent years, Western countries have tried to digitise dispensing drugs. In any case, a significant percentage of the prescriptions issued by private doctors are on paper. Furthermore, in countries like Spain, many public health doctors are still reluctant to use electronic prescriptions.
This causes serious problems. There is a high percentage of counterfeit prescriptions that cannot be verified by pharmacists.… Read more
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AI and pharma cold chain
In the coming years, we will see an increase in the distribution of biological medicines. This new situation will cause the transformation of the cold chain of the pharmaceutical supply chain. However, Artificial Intelligence will play a key role in the development of the cold chain. Furthermore, in conjunction with machine learning and predictive analytics, AI transformation goes much deeper than smarter search functions.… Read more
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The role of AI in Pharma distribution companies
Pharmaceutical distribution companies are moving towards implementing artificial intelligence (AI) to gain efficiency. Now, in 2021, AI can provide pharmacy sales activities, competitor prices and their margins, sociodemographic information, location, etc.
Unlike other technologies, AI helps to better understand the characteristics of each pharmacy.
AI would help distribution companies to evolve from marketing with personalisation to hyper personalisation.… Read more
