• Artificial Intelligence,  Distribution

    AI and pharma cold chain

    29 desembre 2021 /

    In the coming years, we will see an increase in the distribution of biological medicines. This new situation will cause the transformation of the cold chain of the pharmaceutical supply chain. However, Artificial Intelligence will play a key role in the development of the cold chain. Furthermore, in conjunction with machine learning and predictive analytics, AI transformation goes much deeper than smarter search functions.… Read more

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  • Distribution

    The role of AI in Pharma distribution companies

    14 novembre 2021 /

    Pharmaceutical distribution companies are moving towards implementing artificial intelligence (AI) to gain efficiency. Now, in 2021, AI can provide pharmacy sales activities, competitor prices and their margins, sociodemographic information, location, etc.

    Unlike other technologies, AI helps to better understand the characteristics of each pharmacy.

    AI would help distribution companies to evolve from marketing with personalisation to hyper personalisation.… Read more

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